Monday, April 18, 2016

How Mission Heal NGO generate good funds through their online activities ?.

The Mission Heal NGO has got the skills, motivation and the willingness to help people of the community. But all their efforts are solely dependent on the incoming of funds. The NGOs have several ongoing projects and there are numerous projects in the pipeline which are totally dependent on the funds generated by the NGO. The NGOs are always looking to develop good long term relationships with their donors and also with the government. But, it is a very challenging task which tests the patience and determination of the NGOs a lot. A lot of NGOs are barely surviving with any noticeable work in hand and sooner or later they have to discontinue their operations due to lack of funds. This is so unfortunate for the country like India where there is a need to have so many good NGOs. There are many ways to generate funds and the NGOs should always look for all types of approaches for fundraising. Another important thing to consider here is that the donation of any amount matters and the NGOs should welcome all sizes of donations.



Generating funds through online sources:

Despite of having many corporate, government and individual donors, the Mission Heal NGO has a remarkable presence online as well. The intention of their online activities is to quench their thirst of never ending funds which are heavily required for the ongoing and future projects. The following is a list of some of the online activities and important online tips of Mission Heal NGO which let them accumulate a good amount of funds:
  • Having an NGO website which is mobile optimized as well – It has been estimated that 25% of the internet users of the world use mobile devices for internet access and it has a good share of Indians as well. Therefore, every NGO should have a mobile optimized website. This will help the NGO to spread its message to the masses and in return generate some good funds through national and international donors.
  • Launching an e-newsletter – The NGOs have many associated donors and some potential donors too, who can be a great asset for the NGOs. The NGOs should look to accumulate the email addresses of all the potential donors from anywhere in the world and then send them monthly e-newsletters. The e-newsletter should reflect all the work done by the NGO and what they are looking to do for the people in the future.
  • Accepting donations online –A lot of donors who are looking to donate either don’t know how to send their donations or they find it really hard. In order to facilitate them, the NGOs should take online donations as well through their website.
  • Study about large NGOs – In order to succeed as an NGO, every NGO should look at the work done by large and successful NGOs. They should have a look at their online and social media campaigns and try to mimic them. 

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